I conceived the "At the table with" series for Popmenu with the content design team as a way to highlight standout clients in the Popmenu family. We began with Delbar because of the owner's - Fares Kargan - story. An Iranian refugee who brought authentic Middle Eastern cuisine to Atlanta, inspired by his mother's cooking.
I served as the principal director, editor, and animator for the production. I crafted the story from the interview to highlight the struggle and then success of Delbar. The interview was conducted on-site at Delbar, with Popmenu team members Liam Townsend, Andy Yee, and Emily Bishop conducting the interview and serving as handlers for the third-party shooting video. I guided the process remotely.
We created a teaser video (above), 8-minute full video, testimonial ad, and in-house stock footage from the production.